🏒 What’s the 1 Minute Shift?

The 1 Minute Shift is our fast-paced customer spotlight series where we put real ABHS players in the hot seat to answer 4 quick questions about their gear and experience with All Black Hockey Sticks. It’s short, fun, and packed with real feedback from the people who matter most—you. Each episode gives players just 60 seconds to answer questions like:

1. Why did you first choose ABHS?
2. What do you love most about your stick?
3. What would you tell a teammate thinking about switching?
4. What’s one word you’d use to describe ABHS?

These aren’t paid reviews—just real players giving honest answers. Whether you’re a longtime customer or just considering your first stick, the 1 Minute Shift is the perfect way to hear straight from the community.

🎬 Why We Made This Series

At All Black Hockey Sticks, we believe the best marketing comes from satisfied players—not ads. This series highlights the voices of those already out on the ice with our gear. Their stories and insights help future players make confident, informed choices. ⸻

Want to Be Featured?

If you’d like to be part of a future 1 Minute Shift, send us a message or tag us on social with your answers to the 4 questions. Use the hashtag #ABHS1MinuteShift and you might be next on the feed.